FRESH PERSPECTIVES & FUTURE GROWTH
March 2, 2025
Callisons Newsletter Q1 2025
Dear Valued Customers & Partners,
Welcome to the first edition of our quarterly newsletter! This is a new space where we’ll share key updates, celebrate achievements, and provide insights into the exciting work happening across Callisons. Our goal is to keep you informed, engaged, and inspired as we continue driving innovation and growth together.
As we look ahead to 2025, we are excited about the opportunities to bring great products to the industry and strengthen our collaborations with you. We look forward to engaging with you throughout the year and participating in key industry events where we hope to see you in person! Staying connected and working together remains at the heart of what we do, and we’re eager to continue delivering value to your business!
Best,
Bonnie Turner
Head of Global Sales and Business Development
Update from the 2025 MIRC Meeting
In January, our team was able to join farmers, end-users, and industry friends in Memphis for the 46th annual MIRC conference. Every year the gathering brings us together with a common goal to discuss research projects, consider new ideas, and ultimately look at ways to improve the North American mint industry. Over the past three years we have had our very own Jeff Johnson lead the MIRC as Chairman of the Board. His industry insight and mint expertise has helped guide discussions, set a strategic focus, and promote a successful future.
A common discussion year after year revolves around the challenges with Verticillium Wilt. Dr. Isabelle Henry gave a great presentation on natural breeding of Black Mitcham peppermint and the progress that is being made to hopefully develop a resistant plant. There is a lot of optimism in this research and development work to have a non-GMO peppermint that can stay in the field longer and promote the sustainability of peppermint.
Concerning sustainability, the MIRC has formed a new committee with a focus on the carbon footprint of mint. A research proposal regarding carbon sequestration is under review and could highlight some interesting data for the industry to use. Additionally, Dr. Troy Peters gave a talk on improving distillation efficiencies, which ties in with the focus to look at sustainability across various aspects of the mint industry.
What about new markets? There is a growing demand for natural pesticides and herbicides that are plant based. Harpe Bioherbicide Solutions gave a great presentation on the efficacy of mint against various weeds. It’s exciting to see what companies are developing to deliver solutions to the market utilizing mint oils.
Adam Kramer
Senior Account Manager
Trend of the Quarter:
Health & Wellness
A growing trend over the last handful of years. Consumers are continuing to look for flavors and products that promote health and wellness without sacrificing great taste. Callisons mint oils and flavors can be creatively designed to address this trend
Featured Flavor:
109896 – Orchard Pear Mint, NAT WONF OS
Flavor Descriptor:
American Mint paired with Juicy, Ripe, Fresh Pear Flavor and added cooling
Applications:
Toothpaste, Mouth Rinse, Oral Care
Featured Employee:
Wayne Bear
Senior Flavorist, Product Development Manager
Wayne joined the Callisons team in Q3 of 2024. He is a Senior Certified Flavorist and brought with him more than 20 years of experience developing flavors and applications for the oral care and confection markets.
